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Women are multi-layered and complex individuals and this factors into every decision they make. At any given time, women can be wearing up to four hats. Want to learn more about our 6 C’s model and how to make an impact with the female consumer? Contact us. |
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As marketers, all we have is our reputation at the end of the day. Intentionally misleading consumers is a no-no yet integrity in marketing is sometimes hard to come by. Case in point—the Green category that is currently exploding with new product entrants that are capitalizing on consumer demand.
Now, while many of these companies are authentically “Green”, others are not, and it is important to equip yourself with the facts so that you know what to look for when buying Green products. Terra Choice is a company that governs authenticity in Green claims by certifying Green products with the Eco-logo. Be sure to look for this logo when purchasing products the six sins of Greenwashing:
1. Sin of no proof
2. Sin of the hidden tradeoff
3. Sin of vagueness
4. Sin of irrelevance
5. Sin of the lesser of two evils
6. Sin of fibbing
Looking to design or develop a new “Green” product or service? Contact us to see how we can help. |
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SWING wins Gold Quill Award for excellence in electronic communications for its DefineYourself.ca Season 2 campaign on women and their attitudes towards aging.
 SWING launches CleanPLANET retail line of eco-logo certified cleaning products to be launched in major retailer this July. Stay tuned for announcement.
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