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Tip #1
To understand women you first need to understand how she thinks and what drives her decision making process. At any given time a woman could be wearing up to six hats! And you wonder why we always look distracted We call it the 6 C’s. So before you can market with her her you need to know whatt hat(s) she is wearing? The first hat we will cover: the careerist.
Whether a woman works in or out of the home one want all women share is for life long learning. How does your product or service appeal to women in their role as careerists? How are you simplifying their life or utilizing social/professional networking platforms to mobilize word of mouth. Do you have specific online strategies to reach mom-preneurs, women working out of the home and women in the corporate workplace? Stay tuned for more on the 6 C’s.
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